SEP Jordan


Period: Spring 2018

The societal challenge:

The SEP Promise is #mutualhappiness: SEP provides fortunate consumers access to beautiful, bespoke and elegant fashion accessories. At the same time, SEP empowers less fortunate artists with professional, personal and economic stability.


The solution proposed:

SEP hand-embroidered accessories blend hallmarks of premium Middle-Eastern craftsmanship with Italian style. SEP creations are one-of-a-kind ethical fashion accessories, distinguished by their intricate embroidery and geometric patterns.

Every Stitch Tells a Story: each piece is embroidered by a single talented artist. Women refugees, who treasure the cross-stitch technique that has been passed down from generation to generation.


  • Roberta VenturaCEO | Founder
  • Stefano D’AmbrosioCFO | Business Development
  • Annapaola Di PriscoCertified Fashion Marketer | Freelance marketing advisor
  • Mahmoud Al HajCountry Manager | Jordan
  • Nawal AradehOperations Manager | Jordan
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