Period: Winter 2016
Call: FOUNDAMENTA#2
The societal challenge:
Support the charity movement in the effort to make the world more just and happy. Celebrate happiness, to share it where it is most needed by connecting positive experiences to donation campaigns with the aim of engaging new supporters.
The solution proposed:
Apical’s team prototypes different solutions, and is in constant contact with its audience in order to validate and transform them into valuable products. The main tool created by the team is the Charitygram: a free mobile application that allows every user to upload a photo and match a micro-donation towards a humanitarian campaign.
Team:
- Nicola Zanola
- Michele Pierangeli
- Marouan Belhaj
