Gruppo Spes

Handcrafted Excellence and Social Value
Focus Area: Innovation Design
Period: 2013-14
Geographical area: Locale

Project description:

The Gruppo Spes, a type B Social Cooperative, was born in 2011, taking over Spes the historical chocolate brand from Turin, making it a center of production of artisan excellence and social value. Gruppo Spes offers autonomous and guided paths for young people, especially for those who live in difficult situations, in the working world. SocialFare has collaborated with Gruppo Spes for the development of the company’s strategy and for the creation of a strong brand identity to generate sustainability and scalability: from packaging design and space renovation to the implementation of new business and product lines.

Expertise SocialFare:

Business modelling, brand identity, product and service design

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