Project description:
“Spes@Labor” is the project carried out in 2013 by the Social Cooperative Le Soleil in collaboration with the juvenile detention center of Turin “Ferrante Aporti”, as part of the announcement “UniCreditCarta – Strategies for social cohesion for young people”, promoted by UniCredit Foundation. The project works towards the reintegration of young prisoners within the social fabric, through participation in working and professional contexts. This program has even created a new product line, “FluoSchock”, designed and produced entirely by the young detainees, now on sale in several shops in Turin.
Expertise SocialFare:
Product development, sales and marketing strategy, brand identity
